In my experience, the best Likert scale surveys include open-ended questions after the Likert question, segmented based on the answer to you can learn more about the choice. You want them to follow a pattern and avoid any inconsistency. The scale itself, regardless of whether it uses numeric or text labels, should be consistent on each item this prevents confusion for your customers and simplifies the analysis of their answers for you. Likert items that center around the same topic should be grouped together in your survey, creating what’s called a “single-topic” Likert scale. The Likert Scale is best used to measure and evaluate customer sentiment on a specific product, service or experience. ( Note: Need a way to create a survey with Likert Scale questions so you can research your potential market or existing customers? Feedier can help.) When To Use The Likert Scale Unlike binary “yes or no” questions, the Likert scale gives you deeper insight into what your customers are thinking and how they feel. The Likert scale is a series of questions or items that ask your customers to select a rating on a scale that ranges from one extreme to another, such as “strongly agree” to “strongly disagree.” It’s one of the most popular question types with the Net Promoter Score when collecting feedback. It can be used to measure anything from the service they were provided to the overall effectiveness of your product. The Likert Scale is a rating scale that’s often used when surveying your customers regarding their experiences with your company. In this article, I’m going to peel it off for you, explain you the ins-and-outs of the Likert scale, and how you can apply it in your next survey. What are you talking about? The Likert Scale survey question? Sounds like a blurry concept, doesn’t it?
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